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examples of affective priming

The relevance of personality for affective pro-cessing has already been demonstrated in many other 1Northwestern University, 2University of Wales Bangor situations. For example, if there are significant affective priming effects of music on language, participants will choose more positive valence and high arousal words when music pieces with faster tempos in the major key are played, compared to trials with music excerpts that are opposite in arousal and valence which are slow pieces in the minor mode. ... For example, a moment after a ... Affective Forecasting; ing of these affective priming effects will require taking the role of individual differences in personality into account. Affective affective priming at the short SOA. Affective priming on semantically unrelated word pairs. In this context, Greenwald, Klinger, and Liu In affect labeling or perception, a target may be more likely to be of a certain valence category if the previous or primer example is of the same valence category. C. Affective Priming A contrasting phenomena of interfacing with sequential ex-amples is affective priming [8]. A classic example of an associative priming effect is the finding that one responds faster to the target word “doctor” if it is preceded by the prime word “nurse” than when it is preceded by “roof.” In affective priming tasks, primes and targets are evaluatively related or unrelated rather than associatively. Affective priming occurs when responses to a target are facilitated when it is preceded by a prime congruent in valence. Affective priming paradigms have been consistently found to be a robust measure of attitudes to prime stimuli (see Fazio, 2001) and avoid many of the limita-tions of self-report measures as outlined by, for example, Zentner and Eerola (2010). Priming is a phenomenon in which exposure to one stimulus influences how a person responds to a subsequent, related stimulus. A second line of research that strongly supports the automatic character of the affective priming effect is a series of studies in which the prime is presented sub-liminally. An important subtype of semantic priming is affective priming—the increase in activation of words of the same valence (i.e., positive or negative) as the prime. The main effects for session, congruency and SOA were consistent with the preliminary analysis. It is known, from research with Stroop-like paradigms, that responding on trial n is delayed when the relevant stimulus feature on trial n is related to the irrelevant stimulus feature on trial n 1 (i.e., negative priming; for reviews, see Fox, 1995; May, Kane, Experiments confirming affective priming … affective priming shows the signature of an automatic, fast-acting cognitive process. For example, individuals prone to social anxiety AFFECTIVE PRIMING 97 fect in the evaluative categorization task is based on a Stroop-like response conflict. As automatic affective priming was found to occur in both tasks, therefore processing has been reported to be unaffected by showing that affective priming can occur irrespective Parkinson’s disease (Wieser et … To gain an understanding of affective priming effects as a function of session and SOA, LMM analysis was conducted on semantically unrelated targets only. Only a handful of affective priming studies have investigated the effect of consonance/dis-

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